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The cult will always want the member in a state of confusion. What you will be rewarded today you will be punished for tomorrow. What is good today becomes bad tomorrow and what is bad today becomes good tomorrow.
The purpose of this type of approach is to keep the member in a permanent state of confusion. The uncertainty of what is acceptable causes the member to be more and more dependent on the will of the cult.
The cult becomes the erratic parent handing out justice willy nilly with no rhyme or reason
The cult must do this very unobtrusively. They cannot be blatent about it or they will scare off the members. So first they ask the member to do a small task that is not a normal thing that person would perform. Then regardless of the outcome, the performer is lauded for their effort. They feel good about what they have done. The leader that gave them the assignment has become the benign parent who doles out endorsement.